Releases
FOR IMMEDIATE RELEASE
Jun. 9, 2009
CMA RELEASES SECOND “CMA INDUSTRY INSITE” EPISODE JUNE 15: TOPIC ARTIST MANAGEMENT
Monthly Online Educational Series Can Be Found On CMA’s Member Web Site, My.CMAworld.com
NASHVILLE - As part of CMA's ongoing strategic mission of being a resource for the Country Music industry, the Association has launched "CMA Industry InSite," a monthly online educational series for CMA members.
The second episode on Artist Management will be available Monday, June 15, on CMA's member Web site, My.CMAworld.com. Future episodes on topics include Record Labels, Radio, Social Networking, Entertainment Law, and Touring. Each subsequent episode will be posted on the third Monday of the month (an exception this month for CMA Music Festival). CMA members will also be able to submit questions to the panel of experts interviewed for each episode.
"We are getting a lot of positive feedback for the series," said CMA Chief Executive Officer Tammy Genovese. "We are hearing from our members that this is a very valuable industry awareness tool and something they are encouraging their members, employees and business associates to watch."
With the pressures of doing business in a tight economy, it's easy to forget that this is a very symbiotic business with many overlapping interests. This series is designed to provide information about each segment of our business in a clear, entertaining and informative way.
Each segment, which is 8-10 minutes long, features specialists from that field. Each month, a new segment will be rolled out to the community with the opportunity to submit questions to the experts with the answers posted online.
The series was developed by CMA's Artist Relations Committee, chaired by Kix Brooks of Brooks & Dunn, to lay a foundation for how the various business interests within the industry function. Brooks appears in the Artist Management episode along with Kerry Hansen, President, Big Enterprises; Clint Higham, Executive Vice President, Morris Management Group; Ken Levitan, President, Vector Management; and Clarence Spalding, President, Spalding Entertainment.
The series is produced by digital marketing firm Hi-Fi Fusion, whose music industry experience and video production expertise made them an ideal fit for this project.
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