Example:
This web-based promotional tool is a custom-developed application built to promote the CMA Awards virally. It involves fan interaction where participants pick their favorite CMA Awards nominee within each of the six artist-specific categories (Entertainer of the Year, Female Vocalist of the Year, Male Vocalist of the Year, New Artist of the Year, Vocal Group of the Year, and Vocal Duo of the Year). They post their results to their Facebook page, Myspace page, personal blog or Website. They then share their results and invite their friends to participate and post their results.
PARTICIPANT INVITE
Standard Invite Join in the excitement of Country Music’s Biggest Night TM by showing your support for your favorite CMA Awards nominee! Play “My CMA Awards Picks” and see how your picks stack up against your friends’ favorites. Go here http://www.cmaawards.com/special/my_picks/ to make your picks, then watch “The 42nd Annual CMA Awards” to compare your picks with the night’s winners.
Facebook Invite (if promoting from inside Facebook) Join in the excitement of Country Music’s Biggest NightTM by showing your support for your favorite CMA Awards nominee! Play “My CMA Awards Picks” and see how your picks stack up against your friends’ favorites. Go here http://apps.facebook.com/mycmaawardspicks/ to make your picks, then watch “The 42nd Annual CMA Awards” to compare your picks with the night’s winners.
INSTRUCTIONS
Please point the Web image/banner link to http://www.cmaawards.com/special/my_picks/
PROMOTIONAL GRAPHICS:
160 x 90 Banner
<a href="http://www.cmaawards.com/special/my_picks/" target="_blank"><img src="http://marketing.cmaworld.com/media/images/banners/awards/08/mypicks_abc_160x90.gif" alt="Make Your CMA Awards Picks Today!" width="160" height="90" border="0" /></a>
